MEDIA EDUCATION AND DIGITAL SUBJECTIVITY OF TEACHERS

Abstract

The article considers the changes in the role of a teacher in the modern digital society and the need to integrate media education into the educational process. The emergence of digital technologies and media space requires new competencies from teachers, including the ability to work with information, translate knowledge into the digital space, and use a variety of media tools for teaching. A modern educator must be flexible, able to adapt his or her methods to digital realities and learners' interests, as well as be able to filter information and create educational content that competes with entertainment content. Media education plays an important role in the formation of the teacher's subjectivity in the digital age, helping to develop skills in working with media texts, critical thinking and media literacy.