LEGAL MECHANISMS FOR COMBATING DIGITAL MONOPOLY: PROBLEMS AND SOLUTIONS

Abstract

The introduction of digital technologies into the economy opens up broad prospects for society, providing access to innovative products and services, as well as more convenient and prompt service. However, consumers face significant costs when using the benefits of the digital economy. Today, consumer data covers almost every aspect of our lives, forming vast amounts of information that are available to large international companies. This allows them to have a significant impact on shaping consumer preferences.