CONSUMER PROTECTION IN THE FIELD OF RETAIL SALES: MAIN PROBLEMS AND SOLUTIONS

Abstract

The article provides a comprehensive analysis of current problems in the field of consumer protection when concluding retail sales contracts. Such key challenges as the dissemination of false information, the sale of goods of inadequate quality, the imposition of additional services, as well as the difficulties associated with distance trading are considered. The author examines the effectiveness of existing protection mechanisms, including pre-trial and judicial procedures, and the powers of regulatory authorities. Based on the analysis, specific ways of improving legislation and law enforcement practice are proposed, aimed at increasing the level of guarantees for consumers and balancing the interests of the parties to the contract. The conclusion is made about the need for further digitalization of control and supervisory activities and improvement of legal literacy of the population.